{"id":9404,"date":"2022-12-21T00:36:48","date_gmt":"2022-12-21T03:36:48","guid":{"rendered":"https:\/\/aplicadiseno.cl\/?post_type=at_biz_dir&p=9404"},"modified":"2026-04-13T23:55:01","modified_gmt":"2026-04-14T03:55:01","slug":"agencia-uptiva-activacion-de-marca-para-hasbro-transformers","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/agencia-uptiva-activacion-de-marca-para-hasbro-transformers\/","title":{"rendered":"Agencia UPTIVA: Activaci\u00f3n de Marca para Hasbro Transformers"},"content":{"rendered":"

Dise\u00f1ar una Activaci\u00f3n de Marca para los juguetes Transformers de Hasbro, donde el mandante indirecto fue Hasbro y el directo la Agencia Uptiva. El Proyecto busca vincular a los estudiantes con experiencias reales, donde el Equipo ganador obtendr\u00e1 como premio realizar la pr\u00e1ctica en la Agencia Uptiva. La Activaci\u00f3n es situada en todos los locales Jumbo, creando una experiencia vivible y din\u00e1mica,\u00a0 donde se busca fidelizar a los consumidores de Hasbro, junto con captar nuevos consumidores. En s\u00ed la activaci\u00f3n es una ambientaci\u00f3n que se inspira en la pel\u00edcula \u00abEl Despertar de la Bestia\u00bb (Transformers N\u00ba7), donde se trabaja con islas, cabeceras y pasillos, logrando un sistema integrado con diversas actividades l\u00fadicas para todo Target. Se dise\u00f1\u00f3 BTL, AVM y AMV en una Activaci\u00f3n din\u00e1mica, integradora, visual y verbal.<\/p>\n

\n

PRESENTACI\u00d3N FINAL :<\/span> Se realiz\u00f3 una presentaci\u00f3n digital interactiva, junto con una exposici\u00f3n presencial para la Agencia Uptiva.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dise\u00f1ar una Activaci\u00f3n de Marca para los juguetes Transformers de Hasbro, donde el mandante indirecto fue Hasbro y el directo la Agencia Uptiva. El Proyecto busca vincular a los estudiantes con experiencias reales, donde el Equipo ganador obtendr\u00e1 como premio realizar la pr\u00e1ctica en la Agencia Uptiva. La Activaci\u00f3n es situada en todos los locales […]<\/p>\n","protected":false},"featured_media":14070,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[109],"tipo-proyectos":[116],"class_list":["post-9404","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-padre-alonso-de-ovalle","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"20 ESTUDIANTES: Catalina Bel\u00e9n Alonso Tirachini, Camila Arag\u00f3n Fern\u00e1ndez, Romina Bel\u00e9n Araya Sep\u00falveda, Francisca Badilla Alfaro, Nicol\u00e1s Bravo Ch\u00e1vez, Mar\u00eda Jes\u00fas Bustos Cayup\u00e1n, Mat\u00edas Cancino D\u00edaz, Abigail Estrella De La Paz Mena, Carla Valentina D\u00edaz Albornoz, Pamela Andrea Godoy Escobar, Catalina Llankarayen Guerrero Galleguillos, Erika Adela Hern\u00e1ndez Murillo, Andrea Leonor Herrera Gonz\u00e1lez, Seylin Nicole Hultzsch D\u00edaz D\u00edaz, Camila Ignacia Ib\u00e1\u00f1ez V\u00e1squez, Romina Andrea Lizama Inzunza, Danae Bel\u00e9n L\u00f3pez Campos, Javiera Ovalle Del Saz, Diego Antonio Salinas Gonz\u00e1lez, Valentina Antonia Villarroel Izaguirre","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"20 ESTUDIANTES: Catalina Bel\u00e9n Alonso Tirachini, Camila Arag\u00f3n Fern\u00e1ndez, Romina Bel\u00e9n Araya Sep\u00falveda, Francisca Badilla Alfaro, Nicol\u00e1s Bravo Ch\u00e1vez, Mar\u00eda Jes\u00fas Bustos Cayup\u00e1n, Mat\u00edas Cancino D\u00edaz, Abigail Estrella De La Paz Mena, Carla Valentina D\u00edaz Albornoz, Pamela Andrea Godoy Escobar, Catalina Llankarayen Guerrero Galleguillos, Erika Adela Hern\u00e1ndez Murillo, Andrea Leonor Herrera Gonz\u00e1lez, Seylin Nicole Hultzsch D\u00edaz D\u00edaz, Camila Ignacia Ib\u00e1\u00f1ez V\u00e1squez, Romina Andrea Lizama Inzunza, Danae Bel\u00e9n L\u00f3pez Campos, Javiera Ovalle Del Saz, Diego Antonio Salinas Gonz\u00e1lez, Valentina Antonia Villarroel Izaguirre"},"_2773":"Paulina Rojas, Claudio Anich","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Paulina Rojas, Claudio Anich"},"_2771":["Dise\u00f1o de Ambientes"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o de Ambientes"]},"_2772":"Dise\u00f1o de Experiencias","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Experiencias"},"_2770":"3 meses","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"3 meses"},"filtro_ano":"2022","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2022"},"_2769":"6\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"6\u00ba semestre"},"_2767":"AGENCIA UPTIVA","_2767_source":{"label":"Empresa","type":"text","formatted_value":"AGENCIA UPTIVA"},"_website":"https:\/\/uptiva.cl\/","_website_source":{"label":"Sitio 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