Gente Verde es una Iniciativa privada de valor compartido, cuya misi\u00f3n es que al a\u00f1o 2030 la mayor\u00eda de la ciudadan\u00eda chilena (51%) se encuentre informada y educada en el consumo y producci\u00f3n para un estilo de vida sustentable. El objetivo de este proyecto fue el de dise\u00f1ar un distintivo para la comunidad Gente Verde que permita reconocer, destacar y generar sentido de pertenencia a las personas que practican conductas sustentables, adem\u00e1s de visibilizar a los consumidores responsables frente a su entorno y fortalecer el v\u00ednculo con proveedores de productos y servicios sustentables. Fue desarrollado por estudiantes de diversas carreras de la Escuela de dise\u00f1o, y los mejores resultados fueron premiados a modo de concurso.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gente Verde es una Iniciativa privada de valor compartido, cuya misi\u00f3n es que al a\u00f1o 2030 la mayor\u00eda de la ciudadan\u00eda chilena (51%) se encuentre informada y educada en el consumo y producci\u00f3n para un estilo de vida sustentable. El objetivo de este proyecto fue el de dise\u00f1ar un distintivo para la comunidad Gente Verde […]<\/p>\n","protected":false},"featured_media":14284,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[107,103,105],"tipo-proyectos":[112],"class_list":["post-5680","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-oeste","sede-proyectos-san-carlos-de-apoquindo","sede-proyectos-vina-del-mar","tipo-proyectos-multidisciplinario"],"acf":{"_2851":"95 estudiantes","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"95 estudiantes"},"_2773":"Claudia Jim\u00e9nez, Leonardo C\u00e1ceres","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Claudia Jim\u00e9nez, Leonardo C\u00e1ceres"},"_2771":["Dise\u00f1o Industrial","Dise\u00f1o Gr\u00e1fico","Dise\u00f1o de Ambientes"],"_2771_source":{"label":"Carreras 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