Nuestros estudiantes organizados en Estudios de Dise\u00f1o formalizaron alianzas profesionales con empresas privadas (fundamentalmente Pymes) a fin de resolver problem\u00e1ticas y necesidades reales, todas posibles de ser abordadas y resueltas desde el Dise\u00f1o Gr\u00e1fico. Los diferentes estudios enfrentaron retos como campa\u00f1as comunicacionales, dise\u00f1o y redise\u00f1o completo de marcas, desarrollo de packagings, sistemas se\u00f1al\u00e9ticos y wayfinding, dise\u00f1o y construcci\u00f3n de estrategias de posicionamiento digital (RRSS) y asesor\u00edas en comunicaci\u00f3n visual. En todos los casos se propici\u00f3 el desarrollo de estrategias innovadoras de productos y\/o servicios, proyectando beneficios de acuerdo con las necesidades de los usuarios finales y con caracter\u00edsticas espec\u00edficas de las distintas industrias donde se insertan las marcas trabajadas.<\/p>\n\n\n\n
PRESENTACI\u00d3N FINAL: Se estructur\u00f3 en dos instancias complementarios de evaluaci\u00f3n y vinculaci\u00f3n directa con la industria: 1- Presentaci\u00f3n de pitch en el auditorio: en el Auditorio de la sede (Plaza Oeste), cada estudio de dise\u00f1o present\u00f3 una s\u00edntesis de desarrollo mediante el uso de un pitch. En esta instancia se expuso el diagn\u00f3stico visual, la fundamentaci\u00f3n estrat\u00e9gico-conceptual de la soluci\u00f3n y la justificaci\u00f3n t\u00e9cnica de las propuestas desarrolladas para cada marca. 2- Exposici\u00f3n de prototipos finales y l\u00e1minas de proceso mediante stands: en su \u00e1rea de exhibici\u00f3n, cada estudio implement\u00f3 un stand interactivo en el que expuso la totalidad de la soluci\u00f3n gr\u00e1fica. Los clientes y asistentes pudieron revisar detalladamente: – L\u00e1minas de Proceso: Muestras de investigaci\u00f3n, benchmarking, fichas de referentes, mapas de empat\u00eda, herramientas de segmentaci\u00f3n y la evoluci\u00f3n conceptual hasta el brand board. – Prototipos Finales: Modelos f\u00edsicos y digitales terminados de sistemas de packaging, se\u00f1al\u00e9tica y wayfinding, campa\u00f1as para redes sociales (RRSS), manuales de marca impresos y aplicaciones de identidad visual.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nuestros estudiantes organizados en Estudios de Dise\u00f1o formalizaron alianzas profesionales con empresas privadas (fundamentalmente Pymes) a fin de resolver problem\u00e1ticas y necesidades reales, todas posibles de ser abordadas y resueltas desde el Dise\u00f1o Gr\u00e1fico. Los diferentes estudios enfrentaron retos como campa\u00f1as comunicacionales, dise\u00f1o y redise\u00f1o completo de marcas, desarrollo de packagings, sistemas se\u00f1al\u00e9ticos y wayfinding, […]<\/p>\n","protected":false},"featured_media":21546,"template":"","meta":{"_acf_changed":true},"proyectos-category":[96],"sede-proyectos":[107],"tipo-proyectos":[116],"class_list":["post-21545","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-oeste","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"25 ESTUDIANTES: Martina Alfaro, Sof\u00eda Alfaro, Joshua Aliaga, Andr\u00e9s Bellera, Mart\u00edn Bustamante, Ghislaing Delgado, Sebasti\u00e1n Diez, Mart\u00edn Figueroa, Javier Gonz\u00e1lez, Hans Guti\u00e9rrez, Catalina Herrera, Fernanda Ibarra, \u00c1lvaro Jara, Yasm\u00edn Menares, Noelia Morales, Fernanda Navarro, Sof\u00eda Osorio, Milenne P\u00e9rez, Francesca Rivas, Macarena Roblero, Benjam\u00edn Salazar, Mar\u00eda Jos\u00e9 Sandoval, Melanie Seijas, Gabriel Tapia, Jazm\u00edn Velasco ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"25 ESTUDIANTES: Martina Alfaro, Sof\u00eda Alfaro, Joshua Aliaga, Andr\u00e9s Bellera, Mart\u00edn Bustamante, Ghislaing Delgado, Sebasti\u00e1n Diez, Mart\u00edn Figueroa, Javier Gonz\u00e1lez, Hans Guti\u00e9rrez, Catalina Herrera, Fernanda Ibarra, \u00c1lvaro Jara, Yasm\u00edn Menares, Noelia Morales, Fernanda Navarro, Sof\u00eda Osorio, Milenne P\u00e9rez, Francesca Rivas, Macarena Roblero, Benjam\u00edn Salazar, Mar\u00eda Jos\u00e9 Sandoval, Melanie Seijas, Gabriel Tapia, Jazm\u00edn Velasco "},"_2773":"Pamela Mansilla, Angello Rodr\u00edguez","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Pamela Mansilla, Angello Rodr\u00edguez"},"_2771":["Dise\u00f1o Gr\u00e1fico"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Gr\u00e1fico"]},"_2772":"Proyecto Profesional","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Proyecto Profesional"},"_2770":"3 meses","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"3 meses"},"filtro_ano":"2026","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2026"},"_2769":"7\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"7\u00ba semestre"},"_2767":"ESTUDIO DE BELLEZA GEMA \/ DATASCAN \/ AGUA SER \/ CERVIMARKET \/ SERVICIOS Y SOLUCIONES PCG LTDA. \/ BAILEY SERV. 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