{"id":21475,"date":"2026-10-15T11:45:50","date_gmt":"2026-10-15T14:45:50","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&#038;p=21475"},"modified":"2026-10-15T11:45:50","modified_gmt":"2026-10-15T14:45:50","slug":"acercando-al-adulto-mayor-a-los-centros-comerciales","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/acercando-al-adulto-mayor-a-los-centros-comerciales\/","title":{"rendered":"Acercando al Adulto Mayor a los Centros Comerciales"},"content":{"rendered":"\n<p>El Proyecto se enmarca en la asignatura de Dise\u00f1o de Servicio y busca responder la pregunta de \u00bfc\u00f3mo seguir acercando a las personas mayores a los centros comerciales? mejorando su calidad de vida bajo los pilares de sociabilizaci\u00f3n, actividad f\u00edsica, y sentirse \u00fatil. El contexto surge a partir de una instancia de vinculaci\u00f3n con el medio, con foco en generar impacto social y aportar en soluciones para mejorar su calidad de vida y acercarlos a los centros comerciales, espec\u00edficamente Mallplaza Oeste. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>PRESENTACI\u00d3N FINAL: Se realiz\u00f3 de manera presencial en la sede Duoc UC Plaza Oeste, en formato de exposici\u00f3n oral frente a los docentes de la asignatura y al representante de la contraparte, Mallplaza Oeste, quien asisti\u00f3 para conocer los resultados del proceso desarrollado durante el semestre. La jornada reuni\u00f3 a los ocho equipos participantes, quienes contaron con 10 minutos para presentar una s\u00edntesis de su proyecto, exponiendo el problema identificado, el proceso de investigaci\u00f3n, los principales hallazgos, la propuesta de servicio desarrollada, el prototipo y las evidencias de validaci\u00f3n obtenidas con usuarios. La actividad se desarroll\u00f3 con un montaje en sala, utilizando presentaciones audiovisuales y prototipos f\u00edsicos o digitales seg\u00fan la naturaleza de cada proyecto. Este espacio permiti\u00f3 que la contraparte conociera las distintas propuestas, entregara comentarios y observara c\u00f3mo cada soluci\u00f3n fue fundamentada a partir de un proceso metodol\u00f3gico de Dise\u00f1o de Servicios, evidenciando la trazabilidad entre la investigaci\u00f3n, la definici\u00f3n de oportunidades y el desarrollo de propuestas validadas. La instancia constituy\u00f3 el cierre del proyecto de vinculaci\u00f3n, permitiendo a los estudiantes presentar soluciones con foco en las necesidades reales de las personas mayores que visitan Mallplaza, fortaleciendo adem\u00e1s sus competencias de comunicaci\u00f3n, argumentaci\u00f3n y presentaci\u00f3n de proyectos frente a un cliente real.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Proyecto se enmarca en la asignatura de Dise\u00f1o de Servicio y busca responder la pregunta de \u00bfc\u00f3mo seguir acercando a las personas mayores a los centros comerciales? mejorando su calidad de vida bajo los pilares de sociabilizaci\u00f3n, actividad f\u00edsica, y sentirse \u00fatil. El contexto surge a partir de una instancia de vinculaci\u00f3n con el [&hellip;]<\/p>\n","protected":false},"featured_media":21476,"template":"","meta":{"_acf_changed":true},"proyectos-category":[96],"sede-proyectos":[107],"tipo-proyectos":[116],"class_list":["post-21475","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-oeste","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"16 ESTUDIANTES: Ana\u00ed Aguilera, Andr\u00e9s Astudillo, Thiare Avendano, Camila C\u00e1rcamo, D\u00e1mariz Castro, Diego Cerda, Colomba Gonz\u00e1lez, Valentina Jorquera, Dayana Maldonado, Javier Molina, Lucas Neira, Juan Palma, Antonia Rivera, Marcos Rojas, Francisco San Juan","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"16 ESTUDIANTES: Ana\u00ed Aguilera, Andr\u00e9s Astudillo, Thiare Avendano, Camila C\u00e1rcamo, D\u00e1mariz Castro, Diego Cerda, Colomba Gonz\u00e1lez, Valentina Jorquera, Dayana Maldonado, Javier Molina, Lucas Neira, Juan Palma, Antonia Rivera, Marcos Rojas, Francisco San Juan"},"_2773":"Fernanda Cordero, Benjam\u00edn Osorio","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Fernanda Cordero, Benjam\u00edn Osorio"},"_2771":["Dise\u00f1o Industrial"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Industrial"]},"_2772":"Dise\u00f1o de Servicio","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Servicio"},"_2770":"3 meses","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"3 meses"},"filtro_ano":"2026","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2026"},"_2769":"5\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"5\u00ba semestre"},"_2767":"MALLPLAZA OESTE","_2767_source":{"label":"Empresa","type":"text","formatted_value":"MALLPLAZA OESTE"},"_website":"https:\/\/www.mallplaza.com\/cl\/oeste","_website_source":{"label":"Sitio Web","type":"text","formatted_value":"https:\/\/www.mallplaza.com\/cl\/oeste"},"social":null,"social_source":{"label":"Redes Sociales","type":"repeater","formatted_value":false},"project_gallery":[21477,21478,21479,21480,21481,21482,21483,21484,21485,21486,21487,21488,21489,21490,21491,21492,21493,21494,21495,21496,21497],"project_gallery_source":{"label":"Galer\u00eda del 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