El Proyecto consiste en el desarrollo de una propuesta de ambientaci\u00f3n y montaje de vitrinismo de un espacio comercial, puede ser ef\u00edmero, enfocado en experiencias de retail (boutique o tienda), en colaboraci\u00f3n con la productora La Guinda Ideas. Los estudiantes deber\u00e1n dise\u00f1ar una experiencia espacial que integre estrategias de neuromarketing, tendencias de dise\u00f1o comercial y criterios t\u00e9cnicos de montaje, considerando un contexto real de activaci\u00f3n de marca o evento comercial. Usaremos como piloto la tienda Kitchen Center de Parque Arauco. El encargo contempla desde la conceptualizaci\u00f3n hasta la materializaci\u00f3n del espacio en formato de maqueta digital y an\u00e1loga con prototipo o montaje a escala a definir, simulando condiciones reales de implementaci\u00f3n.<\/p>\n\n\n\n
PRESENTACI\u00d3N FINAL: se realiz\u00f3 en Aula con la asistencia e invitaci\u00f3n de Loreto Pons, donde cada grupo present\u00f3 de manera breve la propuesta de Dise\u00f1o de vitrinismo, recibiendo retroalimentaci\u00f3n inmediata del cliente y consejos sobre vitrinismo y sus propuesta, opciones de mejorar y consejos de desarrollo de propuestas, El montaje se realiz\u00f3 con l\u00e1minas impresas y prototipo de vitrina escala 1:10<\/p>\n","protected":false},"excerpt":{"rendered":"
El Proyecto consiste en el desarrollo de una propuesta de ambientaci\u00f3n y montaje de vitrinismo de un espacio comercial, puede ser ef\u00edmero, enfocado en experiencias de retail (boutique o tienda), en colaboraci\u00f3n con la productora La Guinda Ideas. Los estudiantes deber\u00e1n dise\u00f1ar una experiencia espacial que integre estrategias de neuromarketing, tendencias de dise\u00f1o comercial y […]<\/p>\n","protected":false},"featured_media":21432,"template":"","meta":{"_acf_changed":true},"proyectos-category":[96],"sede-proyectos":[107],"tipo-proyectos":[116],"class_list":["post-21404","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-oeste","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"48 ESTUDIANTES: Zagala Alarc\u00f3n, Natalia Aldea, Antonela C\u00e1rdenas, Isidora Castillo, Martina Cerda, Camila Cielorko, Antonella Fuentes, Yanitza Gamboa, Zamira Gonz\u00e1lez, D\u00e1maris Gonz\u00e1lez, Bel\u00e9n Henr\u00edquez, Scarlett Jaramillo, Franchesca L\u00f3pez, Tamara Matamala, Ayal\u00e9n M\u00e9ndez, Diego Mu\u00f1oz, Camila P\u00e9rez, Martina Pezo, Daniella Quino\u00f1es, Marlene Retamales, Nickihaslee Romero, Leyla Silva, Antonella Veliz, 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