{"id":18291,"date":"2026-01-06T12:07:51","date_gmt":"2026-01-06T15:07:51","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&p=18291"},"modified":"2026-04-13T16:32:26","modified_gmt":"2026-04-13T20:32:26","slug":"diseno-de-packaging-valle-del-biobio","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/diseno-de-packaging-valle-del-biobio\/","title":{"rendered":"Dise\u00f1o de Packaging Valle del Biob\u00edo"},"content":{"rendered":"

En el marco del desarrollo del enoturismo en el Valle del Biob\u00edo por medio de apoyo del SERNATUR, se ha decidido hacer un set de packaging que tengan la misi\u00f3n de promover el enoturismo de la zona. Bajo el objetivo anteriormente mencionado se encomienda la tarea de desarrollar dise\u00f1os de packaging para diferentes perfiles de consumidores, que tengan en com\u00fan aspectos visuales los cuales reconozcan a estos como una familia de productos. Los packaging a desarrollar\u00e1n ser\u00e1n nominados como Premium \/ Regalo \/ Masivo, para que puedan cubrir las necesidades de los usuarios para los cuales se est\u00e1 proyectando. La innovaci\u00f3n de esta familia de productos ser\u00e1 no solo la promoci\u00f3n de los vinos patrimoniales de la zona, sino que tambi\u00e9n de productos comestibles que se extraen y elaboran en el territorio, creando un conjunto de productos atractivos. Las propuestas se desarrollaron respecto del perfil de usuario determinado, tama\u00f1o de envases de vino y maridaje, elementos de comunicaci\u00f3n para promocionar el enoturismo de la zona. En el dise\u00f1o se considero forma, tama\u00f1o y peso para la portabilidad, usabilidad intuitiva y generaci\u00f3n de familia de packaging que identifique al valle del Biob\u00edo para darle el lugar a las cepas patrimoniales y productos de la zona que se convertir\u00e1n en embajadores de este territorio.<\/p>\n

\n

PRESENTACI\u00d3N FINAL: <\/span>La entrega final de est\u00e1s familias de packaging se realiz\u00f3 en San Rosendo, comuna del Valle del Biob\u00edo de acuerdo con la invitaci\u00f3n realizada por SERNATUR, donde se expondr\u00e1n los dise\u00f1o y para que los Vi\u00f1ateros puedan evaluarlos y definir cuales de las familias les parace m\u00e1s representativa de lo que ellos quieren transmitir a los consumidores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En el marco del desarrollo del enoturismo en el Valle del Biob\u00edo por medio de apoyo del SERNATUR, se ha decidido hacer un set de packaging que tengan la misi\u00f3n de promover el enoturismo de la zona. Bajo el objetivo anteriormente mencionado se encomienda la tarea de desarrollar dise\u00f1os de packaging para diferentes perfiles de […]<\/p>\n","protected":false},"featured_media":18321,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[106],"tipo-proyectos":[116],"class_list":["post-18291","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-andres-de-concepcion","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"26 ESTUDIANTES: Ariel Azocar, Jordan Y\u00e9venes, Florencia Guti\u00e9rrez, Benjam\u00edn Jerez, Sebasti\u00e1n Matus, Paula Rosas, Elisa Sanhueza, Diego Torrej\u00f3n, Mar\u00eda Jos\u00e9 Vidal, Catalina Villagr\u00e1n, Katalina Arias, Camila Beltr\u00e1n, Sebasti\u00e1n Castillo, Krishna Cisternas, Sof\u00eda Cuevas, Eva Escalona, Sandra Espinoza, Renata G\u00f3mez, Fernando Guti\u00e9rrez, Nancy Hern\u00e1ndez, Mart\u00edn Moreno, Basti\u00e1n Moya, Tom\u00e1s Par\u00eds, Emilio Rubio, Sergio Vera, Julisa Vera ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"26 ESTUDIANTES: Ariel Azocar, Jordan Y\u00e9venes, Florencia Guti\u00e9rrez, Benjam\u00edn Jerez, Sebasti\u00e1n Matus, Paula Rosas, Elisa Sanhueza, Diego Torrej\u00f3n, Mar\u00eda Jos\u00e9 Vidal, Catalina Villagr\u00e1n, Katalina Arias, Camila Beltr\u00e1n, Sebasti\u00e1n Castillo, Krishna Cisternas, Sof\u00eda Cuevas, Eva Escalona, Sandra Espinoza, Renata G\u00f3mez, Fernando Guti\u00e9rrez, Nancy Hern\u00e1ndez, Mart\u00edn Moreno, Basti\u00e1n Moya, Tom\u00e1s Par\u00eds, Emilio Rubio, Sergio Vera, Julisa Vera "},"_2773":"Luz Patricia Vargas","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Luz Patricia Vargas"},"_2771":["Dise\u00f1o Industrial"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Industrial"]},"_2772":"Taller de Producto Centrado en el 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