{"id":18165,"date":"2026-01-05T12:03:50","date_gmt":"2026-01-05T15:03:50","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&p=18165"},"modified":"2026-04-13T16:32:43","modified_gmt":"2026-04-13T20:32:43","slug":"impulsa-pyme-proyecto-profesional-po","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/impulsa-pyme-proyecto-profesional-po\/","title":{"rendered":"IMPULSA PYME – Proyecto Profesional PO"},"content":{"rendered":"

Nuestros estudiantes organizados en Estudios de Dise\u00f1o realizaron alianzas profesionales con empresas y\/o instituciones a fin de resolver problem\u00e1ticas y necesidades reales, todas posibles de ser abordadas y resueltas desde el Dise\u00f1o Gr\u00e1fico. Los Estudios enfrentaron retos como campa\u00f1as comunicacionales, redise\u00f1o completo de marcas, desarrollo de packagings, sistemas se\u00f1al\u00e9ticos y wayfinding, dise\u00f1o y construcci\u00f3n de estrategias de posicionamiento digital (RRSS) y asesor\u00edas en comunicaci\u00f3n visual. En todos los casos se propici\u00f3 el desarrollo de estrategias innovadoras de productos y\/o servicios, proyectando beneficios de acuerdo a las necesidades de los usuarios finales.<\/p>\n

\n

PRESENTACI\u00d3N FINAL: <\/span>Los estudios de dise\u00f1o presentaron en el Auditorio de la sede con las contrapartes presentes, a trav\u00e9s de Pitches, y a continuaci\u00f3n, con una breve exposici\u00f3n de l\u00e1minas de proceso y los principales prototipos desarrollados. Se convoc\u00f3 a toda la comunidad de la sede a acompa\u00f1ar el evento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nuestros estudiantes organizados en Estudios de Dise\u00f1o realizaron alianzas profesionales con empresas y\/o instituciones a fin de resolver problem\u00e1ticas y necesidades reales, todas posibles de ser abordadas y resueltas desde el Dise\u00f1o Gr\u00e1fico. Los Estudios enfrentaron retos como campa\u00f1as comunicacionales, redise\u00f1o completo de marcas, desarrollo de packagings, sistemas se\u00f1al\u00e9ticos y wayfinding, dise\u00f1o y construcci\u00f3n de […]<\/p>\n","protected":false},"featured_media":18166,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[107],"tipo-proyectos":[116],"class_list":["post-18165","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-oeste","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"40 ESTUDIANTES: Consuelo Berr\u00edos, Fernanda Hern\u00e1ndez, Jeremy Fuentes, Mar\u00eda Jos\u00e9 Canales, B\u00e1rbara Castro, Javiera Moya, Mart\u00edn Fuenzalida, Luz Calder\u00f3n, Aracely Olivares, Valentina Garc\u00eda, Tom\u00e1s S\u00e1nchez, Martina Mar\u00edn, Francia Rom\u00e1n, Darnel Peters, Constanza Alarc\u00f3n, Sigrid Guzm\u00e1n, J\u00e9sica Hern\u00e1ndez, Marco Parraguez, Natalia 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