El cliente Nestl\u00e9 con sus marcas ic\u00f3nicas galletas TRIT\u00d3N y chocolate Sanhe Nuss, solicita dise\u00f1ar packaging para sus campa\u00f1as de Navidad y Halloween para Trit\u00f3n y de D\u00eda de la Madre, D\u00eda de los Enamorados y Navidad para Sahne Nuss, en sus empaques de 160 grs y tableta premiun para regalo respectivamente. El encargo debe tener una propuesta creativa, un moodboard y el dise\u00f1o del packaging en mockups. El curso de Imagen Corporativa, bajo la metodolog\u00eda ACBD acept\u00f3 este desaf\u00edo y se armaron equipos de 4 estudiantes. Ellos debieron investigar exhaustivamente el mercado nacional e internacional para cumplir con las expectativas del cliente. El proyecto inicia con una reuni\u00f3n inicial con el Brandmanager de la marca, y la solicitud de entrega de una l\u00e1mina que contiene un moodboard y una propuesta. Los equipos entregan una propuesta por cada estudiante y es elegida la mejor. Las propuestas fueron enviadas al cliente, quien env\u00edo un feedback para preparar una segunda entrega. Los estudiantes premiados por Nestl\u00e9, ser\u00e1n reconocidos como autores pro la marca.<\/p>\n
PRESENTACI\u00d3N FINAL:<\/span> Para la presentaci\u00f3n se solicit\u00f3 tener un pdf digital con todo el proceso creativo, acompa\u00f1ado de un Storytelling. Las presentaciones se realizaron en la sala de clase.<\/p>\n","protected":false},"excerpt":{"rendered":" El cliente Nestl\u00e9 con sus marcas ic\u00f3nicas galletas TRIT\u00d3N y chocolate Sanhe Nuss, solicita dise\u00f1ar packaging para sus campa\u00f1as de Navidad y Halloween para Trit\u00f3n y de D\u00eda de la Madre, D\u00eda de los Enamorados y Navidad para Sahne Nuss, en sus empaques de 160 grs y tableta premiun para regalo respectivamente. El encargo debe […]<\/p>\n","protected":false},"featured_media":17899,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[109],"tipo-proyectos":[116],"class_list":["post-17898","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-padre-alonso-de-ovalle","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"30 ESTUDIANTES: Carla Acu\u00f1a, Alejandra Aramayo, Mario Bueno, Tamara Calder\u00f3n, Javiera Cort\u00e9s, Grace Duarte, Catalina Dur\u00e1n, Diego Ega\u00f1a, Alejandra Escobar, Benjam\u00edn Flores, Fernanda Gonz\u00e1lez, Florencia Gonz\u00e1lez, Franco Gonz\u00e1lez, Constanza Inostroza, Geraldine Jeria, Amanda Letelier, Paula Maureira, Christopher Mendoza, Benjam\u00edn Pavez, Yerrgi Ramos, Tamara Riquelme, Renata Rojas, Giullianna Salazar, Daniela Siminic, Daniel Gustavo, C\u00e9sar Ulloa, Christian Valdivia, Jasna Villegas, Catalina Vivanco, Camila Z\u00fa\u00f1iga 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