{"id":17149,"date":"2026-01-03T18:39:53","date_gmt":"2026-01-03T21:39:53","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&p=17149"},"modified":"2026-04-13T16:33:18","modified_gmt":"2026-04-13T20:33:18","slug":"impulsa-pyme-proyecto-profesional-pv-2","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/impulsa-pyme-proyecto-profesional-pv-2\/","title":{"rendered":"IMPULSA PYME – Proyecto Profesional PV"},"content":{"rendered":"

El Proyecto consiste en hacer frente a una problem\u00e1tica real de una PYME desde el punto de vista de un Dise\u00f1ador gr\u00e1fico. Este Proyecto se desarroll\u00f3 mediante los siguientes pasos: – 1\u00b0 Conformar una Oficina de Dise\u00f1o, desde un inicio los estudiantes deben conformar un equipo de trabajo con roles marcados dentro de lo que es una Empresa, deben buscar un nombre, una imagen, ver los aspectos legales, crear estrategias de difusi\u00f3n, plan de negocios y estrategias de comercializaci\u00f3n, como si fuera una oficina real, sin llegar a serlo. Al t\u00e9rmino de esta primera parte, los alumnos deben mostrarse en una feria de dise\u00f1o, donde son invitados una serie de clientes Pymes, que requieren de los servicios de un dise\u00f1ador. Estas Pymes fueron facilitadas a trav\u00e9s de SERCOTEC Puente Alto, de la DIDECO de la Municipalidad de La Florida y de empresas e instituciones autogestionadas. En esta feria los estudiantes deben ser capaces de captar la atenci\u00f3n de los clientes para que puedan trabajar en conjunto, dando soluci\u00f3n a los requerimientos de Dise\u00f1o. – 2\u00b0 Una vez captada la Oficina de Dise\u00f1o, deber\u00e1n desarrollar una planificaci\u00f3n y una organizaci\u00f3n de la forma de trabajar con el cliente, desarrollando un Brief y un Contra Brief y una carta Gantt, para delimitar los tiempos y trabajos a desarrollar. – 3\u00b0 En esta \u00faltima etapa, las Oficinas de Dise\u00f1o se ponen a trabajar con los clientes en los dise\u00f1os solicitados, teniendo reuniones y correcciones con el cliente en forma peri\u00f3dica semanalmente, en este proceso los estudiantes desarrollan bocetos y maquetas, para su correcci\u00f3n y una vez terminado el proceso en una segunda Exposici\u00f3n los alumnos den cuenta de lo que fueron capaces de desarrollar a sus clientes mediante un Pitch p\u00fablico, entregando los trabajos editables y visibles al cliente, dando as\u00ed por terminado el trabajo con las Pymes. Como se dec\u00eda todo esto termina con una Exposici\u00f3n de las Oficinas de Dise\u00f1o con los trabajos que se desarrollaron, siendo invitadas las empresas participantes, los representantes de las instituciones asociadas, como la DIDECO y SERCOTEC, adem\u00e1s de familiares de los estudiantes. Culminando as\u00ed un trabajo arduo, pero atractivo, autentico, diferenciador y representativo de las competencias adquiridas a lo largo de su carrera. Todo esto genera un atractivo para las generaciones venideras de la carrera, as\u00ed como tambi\u00e9n para el resto de la poblaci\u00f3n estudiantil, que ven en esta exposici\u00f3n un claro est\u00e1ndar profesional de lo que es el Dise\u00f1o Gr\u00e1fico.<\/p>\n

\n

PRESENTACI\u00d3N FINAL:<\/span> Se desarroll\u00f3 mediante una exposici\u00f3n y un Pitch explicativo del trabajo desarrollado por los estudiantes (Oficinas de Dise\u00f1o) para sus clientes, dando cuenta en un escenario p\u00fablico o abierto a la comunidad estudiantil, de la soluci\u00f3n desarrollada para sus clientes (Pymes). Fueron 25 Oficinas de Dise\u00f1o que se presentaron en el Pasillo Central conocido como \u00abPatio del Deporte\u00bb, 2 d\u00edas de exposici\u00f3n, cerca de 90 alumnos, m\u00e1s de 32 empresas, 2 instituciones asociadas como lo son SERCOTEC Puente Alto y la Dideco de la Municipalidad de La Florida y otras empresas Autogestionadas como CATA (Centro de Astrof\u00edsica y Tecnolog\u00edas Afines), las que se hicieron presente en esta Presentaci\u00f3n Final de este Proyecto llamado IMPULSA PYME. En esta oportunidad se trabajo en forma colaborativa con los estudiantes de la carrera de Dise\u00f1o y Desarrollo Web, para desarrollar los sitios web para los clientes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El Proyecto consiste en hacer frente a una problem\u00e1tica real de una PYME desde el punto de vista de un Dise\u00f1ador gr\u00e1fico. Este Proyecto se desarroll\u00f3 mediante los siguientes pasos: – 1\u00b0 Conformar una Oficina de Dise\u00f1o, desde un inicio los estudiantes deben conformar un equipo de trabajo con roles marcados dentro de lo que […]<\/p>\n","protected":false},"featured_media":17150,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[104],"tipo-proyectos":[116],"class_list":["post-17149","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-vespucio","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"92 ESTUDIANTES: Paulo Cofr\u00e9, Francisca Lizama, Sean Jara, Mar\u00eda Jos\u00e9 C\u00e1ceres, Carolina Candia, Ariel Calder\u00f3n, Luis L\u00f3pez, Jhonatan Alva, Isaac Rubio, Myriam Gonz\u00e1lez,Ana Jim\u00e9nez, Juan Vera, Felipe Tapia, Kevin Mu\u00f1oz, Elizabeth Salazar, Byron Moyolema, Jairo Bello, Basti\u00e1n Rojas, Ruth Contreras, Ignacio P\u00e9rez, Tom\u00e1s Reyes, Raquel 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