{"id":17072,"date":"2025-12-10T19:01:10","date_gmt":"2025-12-10T22:01:10","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&p=17072"},"modified":"2026-04-13T16:36:57","modified_gmt":"2026-04-13T20:36:57","slug":"nestle-pv","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/nestle-pv\/","title":{"rendered":"Dise\u00f1o Identidad Visual Sahne Nuss + Trit\u00f3n \/ NESTL\u00c9 (PV)"},"content":{"rendered":"

El Proyecto consiste en desarrollar un dise\u00f1o tem\u00e1tico para los packaging de Sahne Nuss y Trit\u00f3n. En el caso de TRIT\u00d3N, se desarrollaron las tem\u00e1ticas de Halloween y Navidad y en el caso de Sahne Nuss se desarrollaron las Tem\u00e1ticas de D\u00eda de los Enamorados, D\u00eda de las Madres y Navidad. Para esto Los estudiantes se conformaron en equipos de 5 integrantes, para que cada uno de ellos resolviera 1 packaging tem\u00e1tico, as\u00ed como grupo abarcaban los 5 dise\u00f1os de envases solicitados por Nestl\u00e9. Hab\u00edan restricciones, como por ejemplo en TRIT\u00d3N, mantener los elementos y el color negro, adem\u00e1s de no hacer dise\u00f1os con gradiantes de color (el espacio era muy acotado para el dise\u00f1o) y en el caso de Sahne Nuss, la estructura del packaging estaba dada, pero hab\u00eda mucha m\u00e1s amplitud de espacio para dise\u00f1ar, pero tambi\u00e9n hab\u00edan ciertas restricciones, como deb\u00eda mantener el logo sobre el fondo amarillo institucional, deb\u00eda contener folia dorada, deb\u00eda ser un dise\u00f1o Premium y con un fuerte \u00e9nfasis en un dise\u00f1o gifting. El Proyecto se desarroll\u00f3 en 3 etapas: – 1\u00b0 Lanzamiento: donde se explicaron las caracter\u00edsticas del Proyecto y sus restricciones. – 2\u00b0 Correcciones Intermedias: La cual se har\u00e1 de manera remota y asincr\u00f3nica, para esto los docentes debieron elegir una propuesta de cada tem\u00e1tica a modo gen\u00e9rico para enviar a Nestl\u00e9 para su correcci\u00f3n y as\u00ed recibir una correcci\u00f3n generalizada para cada secci\u00f3n. – 3\u00b0 Cierre del Proyecto: Para la evaluaci\u00f3n final del Proyecto, los docentes de cada secci\u00f3n seleccionaron nuevamente la mejor propuesta de cada encargo, para que la Empresa decidiera las mejores 2 alternativas por cada tem\u00e1tica y packaging, resultado que est\u00e1 en proceso a\u00fan. Como parte de la premiaci\u00f3n para los ganadores, la empresa se comprometi\u00f3 a reconocer el trabajo de los autores de la siguiente manera: \u2022 Realizar una premiaci\u00f3n formal en Nestl\u00e9 por gerencia, entregando un diploma + galvano. \u2022 Generar una o m\u00e1s publicaciones en prensa.\u2022 Publicar la biograf\u00eda de los estudiantes ganadores en el empaque. \u2022 Integrar a los estudiantes ganadores en el flujo de desarrollo de los productos. \u2022 Generar c\u00e1psulas en redes sociales dando a conocer a los estudiantes y sus trabajos.<\/p>\n

\n

PRESENTACI\u00d3N FINAL: <\/span>Se desarrollo v\u00eda online con la contraparte presente, donde los estudiantes seleccionados (2 por cada tem\u00e1tica) deben presentar sus proyectos a la empresa, mediante un ppt y en 5 minutos expresar por qu\u00e9 su dise\u00f1o merece ser elegido como el ganador del concurso, plasmando los valores y filosof\u00eda de la marca. En nuestra sede 2 estudiantes lograron ser seleccionados para la final, por lo que con gran orgullo felicitamos a Brian Aillap\u00e1n y Genoveva S\u00e1nchez por este logro.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El Proyecto consiste en desarrollar un dise\u00f1o tem\u00e1tico para los packaging de Sahne Nuss y Trit\u00f3n. En el caso de TRIT\u00d3N, se desarrollaron las tem\u00e1ticas de Halloween y Navidad y en el caso de Sahne Nuss se desarrollaron las Tem\u00e1ticas de D\u00eda de los Enamorados, D\u00eda de las Madres y Navidad. Para esto Los estudiantes […]<\/p>\n","protected":false},"featured_media":17228,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[104],"tipo-proyectos":[116],"class_list":["post-17072","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-vespucio","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"80 ESTUDIANTES: Brian Aillap\u00e1n, Camila Altamirano, Javier Bahamondes, Tatiana Barrios, Margot Catal\u00e1n, Maximiliano Chamy, Sebasti\u00e1n Contreras, Nathaly Escalante, Daniel Fern\u00e1ndez, Alonso Fonseca, Vicente Fuentes, Paloma Garrido, \u00c1lvaro G\u00f3mez, P\u00eda Gonz\u00e1lez, Issamar Hern\u00e1ndez, Bianca Mar\u00edn, Bianca Moris, Jennifer Mu\u00f1oz, Ignacio Mu\u00f1oz, Natalia Mu\u00f1oz, Benjam\u00edn Notari, Jordan Osses, Rodrigo Perales, Alejandra Pe\u00f1a, John Reyes, Sarai Silva, Nataly Soto, Natalia Troncoso, V\u00edctor Urz\u00faa, Kumiko Yoyo, Jes\u00fas Gonz\u00e1lez, M\u00f3nica Gonz\u00e1lez, Macarena Kramm, Javiera Lufi, Javiera Mardones, Alejandra Mu\u00f1oz, Francisco Retamales, Scherlyn Albornoz, Ranc\u00e9s Araya, Javiera Castillo, Natalia Collado, Eduardo Correa, Melissa Cort\u00e9s, Josefa Cruz, Natalia Droguett, Daniela Ferreira, Josefa Guzm\u00e1n, Mat\u00edas Hurtado, Normish Jara, Alexander Lassnibatt, Deyanira Lemunao, Sof\u00eda Miranda, Nathalia Monroy, Carlos Orellana, Francisca Ortiz, Alem Oyarz\u00fan, Kamila Pe\u00f1aloza, Antonela Rubano, Francia S\u00e1nchez, Genoveva S\u00e1nchez, Sof\u00eda Sol\u00eds, Catalina Suazo, Dylan Uribe, Camila Uribe, Camilo Valdivia, Massiel Valencia, Jonathan Acosta, Jes\u00fas \u00c1lvarez, Jarle L\u00f3pez, Valentina Moya, Valentina N\u00fa\u00f1ez, Constanza Pacheco, Michelle Passi, Lukas Prado, Melani Contreras, Paola Ram\u00edrez, Sabina Soto, Catalina Torres, Sebasti\u00e1n Vera, Sebasti\u00e1n Zevallos ","_2851_source":{"label":"Estudiantes 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Alexander Lassnibatt, Deyanira Lemunao, Sof\u00eda Miranda, Nathalia Monroy, Carlos Orellana, Francisca Ortiz, Alem Oyarz\u00fan, Kamila Pe\u00f1aloza, Antonela Rubano, Francia S\u00e1nchez, Genoveva S\u00e1nchez, Sof\u00eda Sol\u00eds, Catalina Suazo, Dylan Uribe, Camila Uribe, Camilo Valdivia, Massiel Valencia, Jonathan Acosta, Jes\u00fas \u00c1lvarez, Jarle L\u00f3pez, Valentina Moya, Valentina N\u00fa\u00f1ez, Constanza Pacheco, Michelle Passi, Lukas Prado, Melani Contreras, Paola Ram\u00edrez, Sabina Soto, Catalina Torres, Sebasti\u00e1n Vera, Sebasti\u00e1n Zevallos "},"_2773":"Francisco De La Carrera, Catherine Palacios, Ricardo Pinto, Leonardo Lazcano, Oscar Bau","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Francisco De La Carrera, Catherine Palacios, Ricardo Pinto, Leonardo Lazcano, Oscar Bau"},"_2771":["Dise\u00f1o Gr\u00e1fico"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o 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