{"id":16935,"date":"2026-01-02T17:43:19","date_gmt":"2026-01-02T20:43:19","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&p=16935"},"modified":"2026-04-13T16:33:37","modified_gmt":"2026-04-13T20:33:37","slug":"impulsa-pyme-proyecto-profesional-pao","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/impulsa-pyme-proyecto-profesional-pao\/","title":{"rendered":"IMPULSA PYME – Proyecto Profesional PAO"},"content":{"rendered":"

IMPULSA PYME es una iniciativa acad\u00e9mica impulsada por la escuela de Dise\u00f1o Gr\u00e1fico de todas las sedes de Duoc UC, que fomenta la colaboraci\u00f3n entre estudiantes de \u00faltimo a\u00f1o y emprendedores formalizados, instituciones y organizaciones que deseen potenciar su marca. Su objetivo principal es generar soluciones estrat\u00e9gicas de dise\u00f1o, como Identidad Visual, Packaging, Dise\u00f1o Publicitario, Dise\u00f1o Web, entre otras, para fortalecer el posicionamiento de marcas emergentes y generar un trabajo colaborativo. El Proyecto se desarrolla durante el segundo semestre en tres etapas clave: Conformaci\u00f3n de estudios de dise\u00f1o, con el hito inicial en la Feria de Dise\u00f1o Impulsa Pyme, donde se establecen los primeros v\u00ednculos entre estudiantes y emprendedores. Reuni\u00f3n de diagn\u00f3stico y definici\u00f3n de brief con los clientes, para entender sus necesidades y objetivos de marca. Pitch final de resultados, donde los estudiantes presentan las soluciones de dise\u00f1o desarrolladas.<\/p>\n

\n

PRESENTACI\u00d3N FINAL:<\/span> Se llev\u00f3 a cabo en el Auditorio de la sede Padre Alonso de Ovalle de Duoc UC, como hito culminante del proceso formativo desarrollado durante el segundo semestre. En esta instancia, los estudiantes de \u00faltimo a\u00f1o, organizados en estudios de dise\u00f1o, presentaron p\u00fablicamente un Pitch profesional que describ\u00eda el Proyecto desarrollado para su cliente real, abordando desde el diagn\u00f3stico inicial hasta las soluciones estrat\u00e9gicas implementadas. Paralelamente, se realiz\u00f3 una feria expositiva en la que los equipos presentaron prototipos, l\u00e1minas gr\u00e1ficas y material visual que permitieron a los emprendedores y asistentes apreciar de forma concreta el trabajo realizado por cada estudio. Esta actividad favoreci\u00f3 el di\u00e1logo directo entre dise\u00f1adores y clientes, potenciando el aprendizaje aplicado y la retroalimentaci\u00f3n. Durante la jornada se llevaron a cabo entrevistas a estudiantes y emprendedores, con el fin de registrar sus impresiones sobre el proceso colaborativo, los resultados obtenidos y el impacto del Proyecto en su formaci\u00f3n y emprendimientos. Esta experiencia cerr\u00f3 el ciclo del proyecto con una instancia de evaluaci\u00f3n, celebraci\u00f3n y vinculaci\u00f3n efectiva entre academia y entorno productivo.<\/p>\n","protected":false},"excerpt":{"rendered":"

IMPULSA PYME es una iniciativa acad\u00e9mica impulsada por la escuela de Dise\u00f1o Gr\u00e1fico de todas las sedes de Duoc UC, que fomenta la colaboraci\u00f3n entre estudiantes de \u00faltimo a\u00f1o y emprendedores formalizados, instituciones y organizaciones que deseen potenciar su marca. Su objetivo principal es generar soluciones estrat\u00e9gicas de dise\u00f1o, como Identidad Visual, Packaging, Dise\u00f1o Publicitario, […]<\/p>\n","protected":false},"featured_media":16936,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[109],"tipo-proyectos":[116],"class_list":["post-16935","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-padre-alonso-de-ovalle","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"50 ESTUDIANTES: Isidora Navia, Constanza Puelma, Giovanny D\u00edaz, Francisco Ponce, Felipe Urra, Mariana Caris, Catalina Chandia, Camila Osorio, Isabel Ben\u00edtez, Antonia Quintanilla, Viany Salirrosas, Josefa Venegas, Valentina V\u00e1squez, Nicol\u00e1s Faure, Camila Rivera, Nayareth Salazar, Mar\u00eda Rosa Vasconcellos, Scarlette Calbil, Mart\u00edn Figueroa, Vicente Gonz\u00e1lez, Anais Hern\u00e1ndez, Mat\u00edas Jaramillo, Constanza Fuentes, Luis 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