{"id":16909,"date":"2025-11-28T18:36:17","date_gmt":"2025-11-28T21:36:17","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&#038;p=16909"},"modified":"2026-04-13T16:37:37","modified_gmt":"2026-04-13T20:37:37","slug":"mejora-servicio-y-experiencia-the-tank-sandwicheria","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/mejora-servicio-y-experiencia-the-tank-sandwicheria\/","title":{"rendered":"Mejora de Servicio y Experiencia The TANK Sandwicher\u00eda"},"content":{"rendered":"<p><span data-sheets-root=\"1\">El proyecto consisti\u00f3 en el desarrollo de un dise\u00f1o de servicio orientado a mejorar la experiencia de los usuarios en \u00abTHE TANK Sandwicher\u00eda\u00bb. Se realizaron entrevistas, observaciones y actividades participativas para comprender a fondo las necesidades, expectativas y puntos cr\u00edticos del recorrido del usuario. Con base en estos hallazgos, se dise\u00f1aron propuestas de mejora enfocadas en optimizar los momentos clave del servicio, fortalecer la comunicaci\u00f3n con los usuarios y potenciar el valor percibido de la experiencia en THE TANK. El Proyecto combin\u00f3 investigaci\u00f3n cualitativa, mapeo de experiencia, generaci\u00f3n de arquetipos, co-creaci\u00f3n y prototipado de soluciones, integrando herramientas propias del dise\u00f1o de servicios para proponer intervenciones viables, alineadas con la identidad del lugar y con foco en la mejora continua.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">Se realiz\u00f3 con la presencia de la contraparte de THE TANK, en un formato expositivo dentro de la sala de clases ambientada especialmente para la ocasi\u00f3n. El equipo mont\u00f3 un espacio de exhibici\u00f3n que incluy\u00f3 paneles con mapas de experiencia, arquetipos, propuestas visuales y maquetas de soluciones. Durante la instancia, se expuso el proceso completo del Proyecto, destacando los hallazgos clave de la investigaci\u00f3n, el enfoque metodol\u00f3gico y las propuestas de mejora en el servicio. La presentaci\u00f3n combin\u00f3 recursos visuales, videos y maquetas interactivas. El formato tambi\u00e9n permiti\u00f3 retroalimentaci\u00f3n inmediata y di\u00e1logo con los asistentes, fortaleciendo el v\u00ednculo entre estudiantes, docentes y representantes del espacio intervenido.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto consisti\u00f3 en el desarrollo de un dise\u00f1o de servicio orientado a mejorar la experiencia de los usuarios en \u00abTHE TANK Sandwicher\u00eda\u00bb. Se realizaron entrevistas, observaciones y actividades participativas para comprender a fondo las necesidades, expectativas y puntos cr\u00edticos del recorrido del usuario. Con base en estos hallazgos, se dise\u00f1aron propuestas de mejora enfocadas [&hellip;]<\/p>\n","protected":false},"featured_media":16910,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[105],"tipo-proyectos":[116],"class_list":["post-16909","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-vina-del-mar","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"13 ESTUDIANTES: Alexander Arancibia, Tom\u00e1s Calder\u00f3n, Diego Escobar, Thomas Haas, Crist\u00f3bal Jarpa, Maite Rodr\u00edguez, Camila Saldivia, Manuel Jeria, Franco M\u00e1rquez, Daniela Mora, Jirlenne Navarro, Jos\u00e9 Pinto, Vicente Vargas ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"13 ESTUDIANTES: Alexander Arancibia, Tom\u00e1s Calder\u00f3n, Diego Escobar, Thomas Haas, Crist\u00f3bal Jarpa, Maite Rodr\u00edguez, Camila Saldivia, Manuel Jeria, Franco M\u00e1rquez, Daniela Mora, Jirlenne Navarro, Jos\u00e9 Pinto, Vicente Vargas "},"_2773":"Cristi\u00e1n Le\u00f3n, Ibar P\u00e1ez","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Cristi\u00e1n Le\u00f3n, Ibar P\u00e1ez"},"_2771":["Dise\u00f1o Industrial"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Industrial"]},"_2772":"Dise\u00f1o de Servicio","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Servicio"},"_2770":"3 meses","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"3 meses"},"filtro_ano":"2025","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2025"},"_2769":"5\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"5\u00ba semestre"},"_2767":"THE TANK SANDWICHER\u00cdA","_2767_source":{"label":"Empresa","type":"text","formatted_value":"THE TANK 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