{"id":16888,"date":"2025-11-28T18:28:16","date_gmt":"2025-11-28T21:28:16","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&#038;p=16888"},"modified":"2026-04-13T16:37:44","modified_gmt":"2026-04-13T20:37:44","slug":"diseno-de-experiencia-servicios-cerveceria-horus","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/diseno-de-experiencia-servicios-cerveceria-horus\/","title":{"rendered":"Dise\u00f1o de Experiencia Servicios Cervecer\u00eda HORUS"},"content":{"rendered":"<p><span data-sheets-root=\"1\">El Proyecto consisti\u00f3 en el desarrollo de Experiencias y Puntos de Contacto, claves para la Diferenciaci\u00f3n y el Branding de Marca. En un mercado saturado de opciones, las marcas ya no compiten \u00fanicamente por ofrecer productos o servicios, sino por crear experiencias significativas que conecten emocionalmente con sus clientes. Cada punto de contacto entre la empresa y el cliente (ya sea f\u00edsico, digital o simb\u00f3lico) representa una oportunidad para construir una relaci\u00f3n aut\u00e9ntica, memorable y diferenciadora. El dise\u00f1o estrat\u00e9gico de estos puntos de contacto (touchpoints) permite activar la identidad de marca de forma coherente, reforzando sus valores y propuesta \u00fanica. Desde el empaque de un producto hasta la atenci\u00f3n postventa, pasando por el tono en redes sociales, la ambientaci\u00f3n de espacios f\u00edsicos o la personalizaci\u00f3n de una plataforma digital, cada interacci\u00f3n debe ser pensada como una extensi\u00f3n de la experiencia de marca.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span data-sheets-root=\"1\"><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> Se realiz\u00f3 una muestra y exposici\u00f3n de resultados ante la contraparte y expertos. Se llev\u00f3 a cabo la muestra final y exposici\u00f3n de resultados ante las empresa Horus, en conjunto con un experto invitado en packaging. Durante la instancia, cada equipo present\u00f3 su proyect\u00f3 a los representantes al experto y al cuerpo docente. La exposici\u00f3n incluy\u00f3 una explicaci\u00f3n detallada del desarrollo del Proyecto, acompa\u00f1ada de material audiovisual como videos demostrativos, l\u00e1minas explicativas, as\u00ed como la presentaci\u00f3n de herramientas clave como el Blueprint de Servicio y el Roadmap de desarrollo. Estas piezas permitieron evidenciar el proceso de investigaci\u00f3n, ideaci\u00f3n y validaci\u00f3n, as\u00ed como los distintos puntos de contacto considerados en la experiencia del usuario. La actividad fue una valiosa instancia de retroalimentaci\u00f3n directa con el medio, reforzando la vinculaci\u00f3n entre el entorno acad\u00e9mico y las necesidades reales de la industria.<\/p>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Proyecto consisti\u00f3 en el desarrollo de Experiencias y Puntos de Contacto, claves para la Diferenciaci\u00f3n y el Branding de Marca. En un mercado saturado de opciones, las marcas ya no compiten \u00fanicamente por ofrecer productos o servicios, sino por crear experiencias significativas que conecten emocionalmente con sus clientes. Cada punto de contacto entre la [&hellip;]<\/p>\n","protected":false},"featured_media":16889,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[105],"tipo-proyectos":[116],"class_list":["post-16888","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-vina-del-mar","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"22 ESTUDIANTES: Juan \u00c1lvarez, Isabella Arancibia, Manueldario Bas\u00e1ez, Martina Encina, Gabriela Fern\u00e1ndez, Gabriela Gatica, Camila Mazuela, Yasm\u00edn Orrego, Sylvia P\u00e1ez, Isidora Rodr\u00edguez, Mart\u00edn Teke, Francesca Aguilera, Dylan Delgado, Max D\u00edaz, Tom\u00e1s D\u00edaz, Isabella Duque, Guillermo Guzm\u00e1n, Francisca Hern\u00e1ndez, Cristopher Mellado, Nicole Monardes, Diego P\u00e9rez, Keithyn Salazar ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"22 ESTUDIANTES: Juan \u00c1lvarez, 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