{"id":16783,"date":"2025-11-21T17:49:51","date_gmt":"2025-11-21T20:49:51","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&#038;p=16783"},"modified":"2026-04-13T16:38:17","modified_gmt":"2026-04-13T20:38:17","slug":"innovacion-en-servicios-con-roda-corp","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/innovacion-en-servicios-con-roda-corp\/","title":{"rendered":"Innovaci\u00f3n en Servicios con RODA Corp."},"content":{"rendered":"<p><span data-sheets-root=\"1\">El Proyecto consiste en el dise\u00f1o de servicios y la prospecci\u00f3n de nuevas oportunidades para RODA Corp, empresa chilena dedicada a la distribuci\u00f3n de productos infantiles de alto est\u00e1ndar. El objetivo es mejorar la experiencia de usuario y ampliar el ecosistema de servicios ofrecidos por la marca, tanto en sus puntos de venta f\u00edsicos como en su canal digital. La propuesta se desarrolla en un contexto de transformaci\u00f3n del retail y nuevas exigencias de las familias modernas.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span data-sheets-root=\"1\"><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL: <\/span>Se realiz\u00f3 el d\u00eda 14 de julio de 2025, con la presencia de la contraparte de la empresa y del equipo docente. La actividad se llev\u00f3 a cabo en sala, con un montaje f\u00edsico que incluy\u00f3 maquetas, prototipos y paneles explicativos, as\u00ed como una presentaci\u00f3n audiovisual estructurada en formato de storytelling. Cada equipo expuso su propuesta de mejora al servicio mediante el blueprint desarrollado, destacando los puntos cr\u00edticos identificados y las soluciones dise\u00f1adas. La presentaci\u00f3n incorpor\u00f3 validaciones con usuarios, evidenciadas a trav\u00e9s de registros fotogr\u00e1ficos, videos y encuestas. El cierre de la actividad estuvo a cargo del l\u00edder de dise\u00f1o de la empresa, quien entreg\u00f3 retroalimentaci\u00f3n t\u00e9cnica y valor\u00f3 la aplicabilidad de las propuestas. Esta instancia permiti\u00f3 consolidar los aprendizajes del semestre y poner en pr\u00e1ctica habilidades de comunicaci\u00f3n efectiva, dise\u00f1o centrado en el usuario y trabajo colaborativo en contextos reales.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Proyecto consiste en el dise\u00f1o de servicios y la prospecci\u00f3n de nuevas oportunidades para RODA Corp, empresa chilena dedicada a la distribuci\u00f3n de productos infantiles de alto est\u00e1ndar. El objetivo es mejorar la experiencia de usuario y ampliar el ecosistema de servicios ofrecidos por la marca, tanto en sus puntos de venta f\u00edsicos como [&hellip;]<\/p>\n","protected":false},"featured_media":16784,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[103],"tipo-proyectos":[116],"class_list":["post-16783","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-carlos-de-apoquindo","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"31 ESTUDIANTES: Christian Aroca, Caroline Basualdo, Ignacio Carrera, Mat\u00edas Carvajal, Mat\u00edas Castro, Martina Cerna, Tommy Coral, Diego De La Barra, Vanessa D\u00edaz, Josefa Encalada, Rosario Ferron, Fabi\u00e1n Figueroa, Cristi\u00e1n Flores, Antonia Garc\u00e9s, Daniel Jara, Laura Jurado, Miguel Leichtle, Benjam\u00edn Le\u00f3n, Tom\u00e1s Mardones, Francisco Mardones, Camila Morales, Mar\u00eda Ignacia Mosqueira, Isaac N\u00fa\u00f1ez, Anais Reyes, Vicente Rogers, Francisca Salvo, Xavier Samaniego, Ignacio Sep\u00falveda, Luis Soto, Jorge Urbina, Elisa Vidal ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"31 ESTUDIANTES: Christian Aroca, Caroline Basualdo, Ignacio Carrera, Mat\u00edas Carvajal, Mat\u00edas Castro, Martina Cerna, Tommy Coral, Diego De La Barra, Vanessa D\u00edaz, Josefa Encalada, Rosario Ferron, Fabi\u00e1n Figueroa, Cristi\u00e1n Flores, Antonia Garc\u00e9s, Daniel Jara, Laura Jurado, Miguel Leichtle, Benjam\u00edn Le\u00f3n, Tom\u00e1s Mardones, Francisco Mardones, Camila Morales, Mar\u00eda Ignacia Mosqueira, Isaac N\u00fa\u00f1ez, Anais Reyes, Vicente Rogers, Francisca Salvo, Xavier Samaniego, Ignacio Sep\u00falveda, Luis Soto, Jorge Urbina, Elisa Vidal "},"_2773":"Luis Elizondo, Isidora Guarda","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Luis Elizondo, Isidora Guarda"},"_2771":["Dise\u00f1o 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