{"id":16713,"date":"2026-01-01T17:01:10","date_gmt":"2026-01-01T20:01:10","guid":{"rendered":"https:\/\/diseno.duoc.cl\/ddhub\/?post_type=proyectos&#038;p=16713"},"modified":"2026-04-13T16:33:46","modified_gmt":"2026-04-13T20:33:46","slug":"impulsa-pyme-proyecto-profesional-sa","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/impulsa-pyme-proyecto-profesional-sa\/","title":{"rendered":"IMPULSA PYME &#8211; Proyecto Profesional SC"},"content":{"rendered":"<p><span data-sheets-root=\"1\">El Proyecto consiste en hacer frente a una problem\u00e1tica real de una Pyme desde el punto de vista de un Dise\u00f1ador Gr\u00e1fico. Este proyecto se desarroll\u00f3 mediante los siguientes pasos: 1\u00b0 Conformar una Oficina de Dise\u00f1o, desde un inicio los estudiantes deben conformar un equipo de trabajo con roles marcados dentro de lo que es una Empresa, deben buscar un nombre, una imagen, ver los aspectos legales, crear estrategias de difusi\u00f3n, plan de negocios y estrategias de comercializaci\u00f3n, como si fuera una oficina real, sin llegar a serlo. Al t\u00e9rmino de esta primera parte, los estudiantes deben mostrarse en una feria de dise\u00f1o, donde son invitados una serie de clientes Pymes, que requieren de los servicios de un dise\u00f1ador. 2\u00b0 Una vez captada la Oficina de Dise\u00f1o &#8211; Pyme, debieron desarrollar una planificaci\u00f3n y una organizaci\u00f3n de la forma de trabajar con el cliente, desarrollando un Brief y un Contra Brief y una carta Gantt, para delimitar los tiempos y trabajos a desarrollar. 3\u00b0 En esta \u00faltima etapa, las Oficinas de Dise\u00f1o se ponen a trabajar con los clientes en los dise\u00f1os solicitados, teniendo reuniones y correcciones con el cliente en forma peri\u00f3dica semanalmente, en este proceso los estudiantes desarrollan bocetos y maquetas, para su correcci\u00f3n y una vez terminado el proceso en una segunda Exposici\u00f3n en la que den cuenta de lo que fueron capaces de desarrollar a sus clientes mediante un Pitch. T<\/span><span data-sheets-root=\"1\">odo esto termina con una Exposici\u00f3n de las Oficinas de Dise\u00f1o con los trabajos que se desarrollaron, siendo invitadas las empresas participantes, los representantes de las instituciones asociadas, como la Dideco y Sercotec, adem\u00e1s de familiares de los alumnos. Culminando as\u00ed un trabajo arduo, pero atractivo, autentico, diferenciador y representativo de las competencias adquiridas a lo largo de su carrera. Una de las contrapartes fue la Corporaci\u00f3n Yo Mujer, que apoya y ayuda a mujeres con c\u00e1ncer de mama en Chile, por medio de apoyo psicol\u00f3gico, psicooncol\u00f3gico, m\u00e9dicos, enfermeras, kinesi\u00f3logos y nutricionistas entre otros. Para brindar esta ayuda y orientaci\u00f3n requieren de una identidad gr\u00e1fica consistente, coherente y clara, por medio de canales de comunicaci\u00f3n f\u00edsicos y digitales. De esta forma, pueden brindar ayuda de forma oportuna cuando sus pacientes y usuarios buscan orientaci\u00f3n en su sitio web, redes sociales o directamente en la corporaci\u00f3n. No cuentan con un sistema de identidad visual coherente y consistente en medios de comunicaci\u00f3n f\u00edsicos, impresos y digitales. Adem\u00e1s requieren del dise\u00f1o de un sistema visual que les permita comunicar lo que hacen, como ayudar, apoyar o donar para la corporaci\u00f3n y material de difusi\u00f3n para sus canales de comunicaci\u00f3n.\u00a0<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">Se presentaron los resultados en el Auditorio de la sede San Carlos de Apoquindo, con la participaci\u00f3n y presencia del cliente, quien se mostr\u00f3 tremendamente satisfecho, agradecido y con el material dise\u00f1ado por los estudiantes en funcionamiento p\u00fablico en sus redes sociales, sitio web y v\u00eda p\u00fablica. Se present\u00f3 a modo de Pitch y relato del proceso de dise\u00f1o. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Proyecto consiste en hacer frente a una problem\u00e1tica real de una Pyme desde el punto de vista de un Dise\u00f1ador Gr\u00e1fico. Este proyecto se desarroll\u00f3 mediante los siguientes pasos: 1\u00b0 Conformar una Oficina de Dise\u00f1o, desde un inicio los estudiantes deben conformar un equipo de trabajo con roles marcados dentro de lo que es [&hellip;]<\/p>\n","protected":false},"featured_media":16714,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[103],"tipo-proyectos":[116],"class_list":["post-16713","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-carlos-de-apoquindo","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"53 ESTUDIANTES: Vicente Roa, Eduardo Leyton, Javiera Saavedra, Ariely S\u00e1nchez, Paula Castillo, Casandra Arce, Joaqu\u00edn Roa, David Ortiz, Irinna Aedo, Mar\u00eda Lagos, Nicole Mu\u00f1oz, Dominique Rivera, Mar\u00eda Jos\u00e9 Estay, Diego Vergara, Antonia Carrasco, Mariana Mundaca, Catalina S\u00e1nchez Constanza Rodr\u00edguez, Constanza Guti\u00e9rrez, Elizabeth 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