{"id":16086,"date":"2025-03-17T01:18:57","date_gmt":"2025-03-17T04:18:57","guid":{"rendered":"https:\/\/dev.laboratoriodiseno.cl\/?post_type=proyectos&#038;p=16086"},"modified":"2026-04-13T16:44:11","modified_gmt":"2026-04-13T20:44:11","slug":"senalizacion-para-evento-madrugaming-movistar-game-club","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/senalizacion-para-evento-madrugaming-movistar-game-club\/","title":{"rendered":"Se\u00f1alizaci\u00f3n Evento Movistar Game Club Madrugaming"},"content":{"rendered":"<p><span data-sheets-root=\"1\">El Proyecto const\u00f3 de visitas de los estudiantes a las dependencias de la marca, donde realizaron mediciones de experiencia de usuario y de usabilidad del espacio. Tambi\u00e9n se les invit\u00f3 a ser parte del evento durante la noche para an\u00e1lisis espec\u00edfico del usuario y del entorno. Por contraparte, el encargado de Movistar Game Club tambi\u00e9n asisti\u00f3 m\u00faltiples veces a las clases para otorgar feedback en el proceso creativo de los estudiantes. En este contexto, junto con los estudiantes se busca realizar una propuesta de se\u00f1alizaci\u00f3n ef\u00edmera para el evento Madrugaming, buscando expandir la presencia gr\u00e1fica de su marca y facilitar la comunicaci\u00f3n espec\u00edfica de los espacios y actividades dentro de los horarios previstos para esta actividad. De esta manera, Madrugaming se presentar\u00eda como una Submarca de Movistar Game Club.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">El resultado se expuso mediante presentaci\u00f3n formal en aula, contando con la presencia del encargado de la contraparte a nivel local. Ellos finalmente eligieron una de las propuestas para ser aplicada en el Evento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Proyecto const\u00f3 de visitas de los estudiantes a las dependencias de la marca, donde realizaron mediciones de experiencia de usuario y de usabilidad del espacio. Tambi\u00e9n se les invit\u00f3 a ser parte del evento durante la noche para an\u00e1lisis espec\u00edfico del usuario y del entorno. Por contraparte, el encargado de Movistar Game Club tambi\u00e9n [&hellip;]<\/p>\n","protected":false},"featured_media":16087,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[106],"tipo-proyectos":[116],"class_list":["post-16086","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-andres-de-concepcion","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"44 ESTUDIANTES: Camila Astaburuaga, Nataly Burgos, Eliana Cabezas, Paula Castillo, Jos\u00e9 Ignacio D\u00edaz, Mar\u00eda Jos\u00e9 Estay, Valentina Gonz\u00e1lez, Allison Matamala, Mar\u00eda Jos\u00e9 Medina, Mil\u00e9n Mu\u00f1oz, Mar\u00eda Elena Mu\u00f1oz, Daniela Navarrete, \u00c1lvaro Poblete, Daniela Quintana, Catalina Riquelme, Joaqu\u00edn Roa, Sof\u00eda Salazar, Marrha Sep\u00falveda, V\u00edctor Vald\u00e9s, Irinna Aedo, Damiano Alarc\u00f3n, Catalina Araneda, Nicol\u00e1s Aravena, Casandra Arce, Diego Brice\u00f1o, Antonia Carrasco, Yasna C\u00f3rdova, Constanza Guti\u00e9rrez, Mar\u00eda Ester Lagos, Eduardo Leyton, Luciana Mart\u00ednez, Mariana Mundaca, Nicole Mu\u00f1oz, Maira Navarrete, David Ortiz, Samuel Osorio, Elizabeth R\u00edos, Dominique Rivera, Vicente Roa, Constanza Rodr\u00edguez, Javiera Saavedra, Catalina S\u00e1nchez, Ariely S\u00e1nchez, Ignacio Yaupe ","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"44 ESTUDIANTES: Camila Astaburuaga, Nataly Burgos, Eliana Cabezas, Paula Castillo, Jos\u00e9 Ignacio D\u00edaz, Mar\u00eda Jos\u00e9 Estay, Valentina Gonz\u00e1lez, Allison Matamala, Mar\u00eda Jos\u00e9 Medina, Mil\u00e9n Mu\u00f1oz, Mar\u00eda Elena Mu\u00f1oz, Daniela Navarrete, \u00c1lvaro Poblete, Daniela Quintana, Catalina Riquelme, Joaqu\u00edn Roa, Sof\u00eda Salazar, Marrha Sep\u00falveda, V\u00edctor Vald\u00e9s, Irinna Aedo, Damiano Alarc\u00f3n, Catalina Araneda, Nicol\u00e1s Aravena, Casandra Arce, Diego Brice\u00f1o, Antonia Carrasco, Yasna C\u00f3rdova, Constanza Guti\u00e9rrez, Mar\u00eda Ester Lagos, Eduardo Leyton, Luciana Mart\u00ednez, Mariana Mundaca, Nicole Mu\u00f1oz, Maira Navarrete, David Ortiz, Samuel Osorio, Elizabeth R\u00edos, Dominique Rivera, Vicente Roa, Constanza Rodr\u00edguez, Javiera Saavedra, Catalina S\u00e1nchez, Ariely S\u00e1nchez, Ignacio Yaupe "},"_2773":"Branko Yurac, Ana Paula Leiva","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Branko Yurac, Ana Paula Leiva"},"_2771":["Dise\u00f1o Gr\u00e1fico"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Gr\u00e1fico"]},"_2772":"Identidad Visual","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Identidad Visual"},"_2770":"4 semanas","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"4 semanas"},"filtro_ano":"2024","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2024"},"_2769":"6\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"6\u00ba semestre"},"_2767":"MOVISTAR GAME CLUB","_2767_source":{"label":"Empresa","type":"text","formatted_value":"MOVISTAR GAME CLUB"},"_website":"https:\/\/movistargameclub.cl\/","_website_source":{"label":"Sitio Web","type":"text","formatted_value":"https:\/\/movistargameclub.cl\/"},"social":[{"id":"bi bi-instagram","url":"https:\/\/www.instagram.com\/movistargameclub\/?hl=es"}],"social_source":{"label":"Redes Sociales","type":"repeater","formatted_value":[{"id":"bi 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