{"id":15965,"date":"2025-03-12T02:05:03","date_gmt":"2025-03-12T05:05:03","guid":{"rendered":"https:\/\/dev.laboratoriodiseno.cl\/?post_type=proyectos&#038;p=15965"},"modified":"2026-04-13T16:44:45","modified_gmt":"2026-04-13T20:44:45","slug":"proyecto-moda-below-apparel","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/proyecto-moda-below-apparel\/","title":{"rendered":"Proyecto Moda Colecci\u00f3n Below Apparel"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Below Apparel es una marca nacional, reconocida por su estilo Street Wear con manufactura 100% nacional, creada Mat\u00edas Letelier. Los docentes de Duoc UC de la sede de San Carlos de Apoquindo, contactaron a la marca para que los estudiantes de la asignatura Proyecto Moda les entregar\u00e1n una propuesta y posteriormente una colecci\u00f3n c\u00e1psula de vestuario para una futura incorporaci\u00f3n de la marca Below Apparel al retail. El objetivo de esta actividad es vincular a los estudiantes con un cliente real dentro de un juego de rol. Este Proyecto termina con una un producto f\u00edsico de vestuario por equipo, adem\u00e1s con la campa\u00f1a de marketing y fashion film de \u00e9ste.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">Cada equipo realiz\u00f3 una colecci\u00f3n c\u00e1psula para la marca Below Apparel, con un m\u00ednimo de treinta prendas, donde se confeccionaron dos Outfits completos para realizar una sesi\u00f3n de fotos y un fashion film. Se entreg\u00f3 tambi\u00e9n un Book Digital con el proceso de investigaci\u00f3n de tendencias, propuesta de la marca por equipo, carta de materiales, colores, av\u00edos, etc., fichas t\u00e9cnicas y fichas showroom, planilla de planificaci\u00f3n de la colecci\u00f3n y Brand Book de la marca creada por los equipos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below Apparel es una marca nacional, reconocida por su estilo Street Wear con manufactura 100% nacional, creada Mat\u00edas Letelier. Los docentes de Duoc UC de la sede de San Carlos de Apoquindo, contactaron a la marca para que los estudiantes de la asignatura Proyecto Moda les entregar\u00e1n una propuesta y posteriormente una colecci\u00f3n c\u00e1psula de [&hellip;]<\/p>\n","protected":false},"featured_media":15966,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[103],"tipo-proyectos":[116],"class_list":["post-15965","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-carlos-de-apoquindo","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"67 ESTUDIANTES: Constanza Acevedo, Mart\u00edn Aravena, Ignacia C\u00e1ceres, Jordan Cisneros, Vanessa Contreras, Valentina Far\u00edas, Olga Fefer, Millaray Franco, Jos\u00e9 Garrido, Karen Jeraldo, Crist\u00f3bal Loyola, Felipe Mauret, Paloma Miranda, Javiera Molina, Benjam\u00edn Montecinos, Bel\u00e9n Moreno, Bel\u00e9n Norambuena, Geraldine Pizarro, Fernanda Rocco, Ignacia Suazo, Nur Abdala, Paulina Acevedo, Odalys Alarc\u00f3n, Javiera Araneda, Fernanda Armijo, Isidora Avello, Anttonella Capozzi, Darinka Farf\u00e1n, Camila Gajardo, Romina Gajardo, Nicole Gonz\u00e1lez, Sabrina Guzm\u00e1n, Laura Guzm\u00e1n, Mar\u00eda Teresa Henr\u00edquez, Renata Inostroza, Esperanza Mart\u00ednez, Vanessa N\u00fa\u00f1ez, Macarena Riveros, Javiera Silva, Catalina Su\u00e1rez, Javiera Valdivia, Yerichana Valencia, Camila Vejar, Luca Zerda, Perla Acosta, Constanza Aguilar, Isidora Astudillo, Amanda Az\u00faa, Abigail Concha, Mar\u00eda Jes\u00fas Delgado, Javiera Fuentes, Catalina Fuenzalida, Catalina Hurtado, Israela Lara, Catalina Maldonado, Carolina Meza, Mar\u00eda P\u00eda Mora, Mat\u00edas Moreno, Antonia Mu\u00f1oz, Javiera Navarro, Ignacia Oyarz\u00fan, Karol P\u00e9rez, Sof\u00eda Poblete, Catalina Rodr\u00edguez, Alinne Toro, Sebasti\u00e1n Uribe, Mar\u00eda Jos\u00e9 Z\u00fa\u00f1iga ","_2851_source":{"label":"Estudiantes 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