{"id":15350,"date":"2025-02-06T14:09:56","date_gmt":"2025-02-06T17:09:56","guid":{"rendered":"https:\/\/dev.laboratoriodiseno.cl\/?post_type=proyectos&#038;p=15350"},"modified":"2026-04-13T16:53:30","modified_gmt":"2026-04-13T20:53:30","slug":"imagen-corporativa-packaging-para-karun-y-dbarrio-fino","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/imagen-corporativa-packaging-para-karun-y-dbarrio-fino\/","title":{"rendered":"Imagen Corporativa + Packaging para Kar\u00fcn y D&#8217;Barrio &#038; Fino"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Este desaf\u00edo da cuenta por primera vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente real, pero en esta oportunidad se trabajaron con 2 clientes a la vez, por tanto el curso se dividi\u00f3 en 2, la mitad del curso trabaj\u00f3 con Kar\u00fcn Frutos Secos y la otra mitad con con D&#8217; Barrio &amp; Fino. Los estudiantes de 5\u00ba semestre en la asignatura Dise\u00f1o de Imagen Corporativa, de la carrera de Dise\u00f1o Gr\u00e1fico de Duoc UC sede Plaza Vespucio, debieron desarrollar este Proyecto en 2 etapas. En la primera se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de las empresas. Los clientes, previamente tuvieron que presentar su empresa, lo que ten\u00eda como marca y explicar lo que quer\u00eda como encargo, adem\u00e1s de presentar sus productos. En una segunda instancia, la cliente debi\u00f3 venir a hacer un feedback de los bocetos realizados, para que en una tercera instancia pudiera elegir la alternativa final con la que se iba a quedar. Dicha marca incluido su manual de normas gr\u00e1ficas se entreg\u00f3 al cliente y a todos los compa\u00f1eros para que pudieran desarrollar la 2\u00ba etapa del Proyecto, un Sistema de Packaging, para 3 productos que ellos necesitaban, pero esta vez en forma individual. Estos trabajos fueron presentados al cliente el que eligi\u00f3 el ganador. El cliente se llev\u00f3 los originales, para su implementaci\u00f3n y entreg\u00f3 un premio al ganador de la marca elegida y al ganador del sistema de packaging, m\u00e1s algunas menciones honrosas.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">La presentaci\u00f3n del Proyecto fue con los clientes presentes con montaje en la sala. Se presentaron en 2 etapas. En la 1\u00ba se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de la empresa. Ante el cliente se expusieron en una mesa una l\u00e1mina y los elementos esenciales de la propuesta de la marca, para que el equipo expusiera en un Pitch la explicaci\u00f3n de esta, en base a los conceptos y valores que trataron de demostrar. Los clientes, despu\u00e9s de todas las presentaciones, eligieron las marcas ganadoras. Los estudiantes ganadores, tuvieron que compartir con el resto de sus compa\u00f1eros el manual de marca, para que pueda ser replicada en la siguiente parte del proceso. En la 2\u00ba parte, los estudiantes tuvieron que desarrollar un sistema de packaging (en base a las solicitudes de cada cliente), luego de una breve presentaci\u00f3n, la cliente eligi\u00f3 el sistema de packaging ganador. El cliente se fue con con los archivos originales tanto del manual de marca como del sistema de packaging, para su producci\u00f3n. Al final, los clientes entregaron unos premios a los ganadores y un recuerdo para el resto de los estudiantes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este desaf\u00edo da cuenta por primera vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente real, pero en esta oportunidad se trabajaron con 2 clientes a la vez, por tanto el curso se dividi\u00f3 en 2, la mitad del curso trabaj\u00f3 con Kar\u00fcn Frutos Secos y la otra mitad [&hellip;]<\/p>\n","protected":false},"featured_media":15365,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[104],"tipo-proyectos":[116],"class_list":["post-15350","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-vespucio","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"27 ESTUDIANTES: Aracelli Aguilera, Jos\u00e9 Aracena, Yoselyn Ca\u00f1azaca, Constanza Concha, Katalina Duval, 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