{"id":15327,"date":"2025-02-06T01:16:47","date_gmt":"2025-02-06T04:16:47","guid":{"rendered":"https:\/\/dev.laboratoriodiseno.cl\/?post_type=proyectos&#038;p=15327"},"modified":"2026-04-13T16:53:37","modified_gmt":"2026-04-13T20:53:37","slug":"imagen-corporativa-packaging-para-beauty-plus","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/imagen-corporativa-packaging-para-beauty-plus\/","title":{"rendered":"Imagen Corporativa + Packaging para beauty.plus"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Este desaf\u00edo da cuenta por primera vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente Real, que en este caso es una empresa familiar con presencia en varios Malls y Retails, esta es: beauty.plus, empresa dedicada a la cosm\u00e9tica en general. Los estudiantes de 5\u00ba semestre en la asignatura Dise\u00f1o de Imagen Corporativa, de la carrera de Dise\u00f1o Gr\u00e1fico de Duoc UC sede Plaza Vespucio, debieron desarrollar este Proyecto en 2 etapas. En la primera se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de la empresa. El cliente, previamente tuvo que presentar su empresa, lo que ten\u00eda como marca y explicar lo que quer\u00eda como encargo, adem\u00e1s de presentar sus productos. En una segunda instancia, el cliente debi\u00f3 venir a hacer un feedback de los bocetos realizados, para que en una tercera instancia pudiera elegir la alternativa final con la que se iba a quedar. Dicha marca, incluido su manual de normas gr\u00e1ficas se entreg\u00f3 al cliente y a todos los compa\u00f1eros para que pudieran desarrollar la segunda etapa del Proyecto, un Sistema de Packaging, para 3 productos que ellos necesitaban, pero esta vez en forma individual. Estos trabajos fueron presentados al cliente el que eligi\u00f3 el ganador. El cliente se llev\u00f3 los originales, para su implementaci\u00f3n y entreg\u00f3 un premio al ganador de la marca elegida y al ganador del sistema de packaging, m\u00e1s algunas menciones honrosas.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">La presentaci\u00f3n del Proyecto fue con el cliente presente con montaje en la sala. Esta se desarroll\u00f3 en 2 etapas. En la primera se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de la empresa. Ante el cliente se expusieron en una mesa una l\u00e1mina y los elementos esenciales de la propuesta de la marca, para que el equipo expusiera en un Pitch la explicaci\u00f3n de esta, en base a los conceptos y valores que trataron de demostrar. El cliente, despu\u00e9s de todas las presentaciones, eligi\u00f3 la marca ganadora. Los estudiantes ganadores tuvieron que compartir con el resto de sus compa\u00f1eros el manual de marca, para que pueda ser replicada en la siguiente parte del proceso. En la segunda parte, los estudiantes tuvieron que desarrollar un sistema de packaging en forma individual (2 cajas tama\u00f1os diferentes, para paleta de sombras y ojos, y el dise\u00f1o de un contenedor de paleta de rubor sin caja protectora), luego de una breve presentaci\u00f3n, el cliente eligi\u00f3 el sistema de packaging ganador. El cliente se fue con con los archivos originales tanto del manual de marca como del sistema de packaging, para su producci\u00f3n. Al final, la cliente entrego unos premios a los ganadores y un recuerdo para el resto de los estudiantes. El Proyecto est\u00e1 en proceso de registro de marca, por lo que no puede ser mostrado todav\u00eda p\u00fablicamente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este desaf\u00edo da cuenta por primera vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente Real, que en este caso es una empresa familiar con presencia en varios Malls y Retails, esta es: beauty.plus, empresa dedicada a la cosm\u00e9tica en general. Los estudiantes de 5\u00ba semestre en la asignatura [&hellip;]<\/p>\n","protected":false},"featured_media":15328,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[104],"tipo-proyectos":[116],"class_list":["post-15327","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-vespucio","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"30 ESTUDIANTES: Allyson \u00c1lvarez, Constanza Arend, B\u00e1rbara Calder\u00f3n, B\u00e1rbara Campos, Carlos Ca\u00f1ete, Nicole Carrasco, Maximiliano Chamy, Zabdi Cofr\u00e9, Catalina Contreras, Mar\u00eda Paz D\u00edaz, Nicol\u00e1s Dur\u00e1n, Isabella Escobar, Cristi\u00e1n Fern\u00e1ndez, Amalia Gajardo, Sebasti\u00e1n Galaz, Yeserbel Gonz\u00e1lez, Felipe Hertz, Jazm\u00edn Meza, Macarena Millanir, Esteban Moraga, Jamila Obeso, Melissa Olate, Constanza Pe\u00f1a, Massiel P\u00e9rez, Luciano Pesce, Nicol\u00e1s Quilaleo, Polette Reyes, Ray\u00e9n Silva, Emely Torres, Natalia Troncoso","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"30 ESTUDIANTES: Allyson \u00c1lvarez, Constanza Arend, B\u00e1rbara Calder\u00f3n, B\u00e1rbara Campos, Carlos Ca\u00f1ete, Nicole Carrasco, Maximiliano Chamy, Zabdi Cofr\u00e9, Catalina Contreras, Mar\u00eda Paz D\u00edaz, Nicol\u00e1s Dur\u00e1n, Isabella Escobar, Cristi\u00e1n Fern\u00e1ndez, Amalia Gajardo, Sebasti\u00e1n Galaz, Yeserbel Gonz\u00e1lez, Felipe Hertz, Jazm\u00edn Meza, Macarena Millanir, Esteban Moraga, Jamila Obeso, Melissa Olate, Constanza Pe\u00f1a, Massiel P\u00e9rez, Luciano Pesce, Nicol\u00e1s Quilaleo, Polette Reyes, Ray\u00e9n Silva, Emely Torres, Natalia Troncoso"},"_2773":"Francisco de la Carrera, Catherine Palacios","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Francisco de la Carrera, Catherine Palacios"},"_2771":["Dise\u00f1o Gr\u00e1fico"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Gr\u00e1fico"]},"_2772":"Dise\u00f1o de Imagen Corporativa","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Imagen Corporativa"},"_2770":"7 semanas","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"7 semanas"},"filtro_ano":"2024","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2024"},"_2769":"5\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"5\u00ba semestre"},"_2767":"BEAUTY.PLUS","_2767_source":{"label":"Empresa","type":"text","formatted_value":"BEAUTY.PLUS"},"_website":"www.beauty.plus","_website_source":{"label":"Sitio Web","type":"text","formatted_value":"www.beauty.plus"},"social":[{"id":"bi bi-instagram","url":"https:\/\/www.instagram.com\/beauty.plusofficial\/"},{"id":"bi bi-facebook","url":"https:\/\/www.facebook.com\/beauty.plusChile"}],"social_source":{"label":"Redes 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