{"id":15307,"date":"2025-02-05T20:54:12","date_gmt":"2025-02-05T23:54:12","guid":{"rendered":"https:\/\/dev.laboratoriodiseno.cl\/?post_type=proyectos&#038;p=15307"},"modified":"2026-04-13T16:53:44","modified_gmt":"2026-04-13T20:53:44","slug":"imagen-corporativa-packaging-para-kiana-cosmetica-ex-kalei","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/imagen-corporativa-packaging-para-kiana-cosmetica-ex-kalei\/","title":{"rendered":"Imagen Corporativa + Packaging para Kiana Cosm\u00e9tica (ex Kalei)"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Este desaf\u00edo da cuenta por 1o vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente real, que en este caso es Kiana Cosm\u00e9tica, empresa cuya due\u00f1a es Gloria Espinoza. Los estudiantes de 5\u00ba semestre en la asignatura Dise\u00f1o de Imagen Corporativa, de la carrera de Dise\u00f1o Gr\u00e1fico de Duoc UC Plaza Vespucio, debieron desarrollar este proyecto en 2 etapas. Primero se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de la<br \/>\nempresa. La cliente, previamente tuvo que presentar su empresa, lo que ten\u00eda como marca y explicar lo que quer\u00eda como encargo, adem\u00e1s de presentar sus productos. En una segunda instancia, la cliente debi\u00f3 venir a hacer un feedback de los bocetos realizados, para que en una tercera instancia pudiera elegir la alternativa final con la que se iba a quedar. Dicha marca incluido su manual de normas gr\u00e1ficas se entreg\u00f3 al cliente y a todos los compa\u00f1eros para que pudieran desarrollar la 2o etapa del Proyecto, un Sistema de Packaging, para 3 productos que ella necesitaba, pero esta vez en forma individual. Estos trabajos fueron presentados al cliente el que eligi\u00f3 el ganador. El cliente se llev\u00f3 los originales, para su implementaci\u00f3n y entreg\u00f3 un premio al ganador de la marca elegida y al ganador del sistema de packaging, m\u00e1s algunas menciones honrosas.<br \/>\n<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">PRESENTACI\u00d3N FINAL:<\/span> <span data-sheets-root=\"1\">La presentaci\u00f3n del Proyecto fue con la cliente presente con montaje en la sala. Se presentaron en 2 etapas. En la primera se trabaj\u00f3 en equipos para el desarrollo de la imagen corporativa de la empresa. Ante la cliente se expusieron en una mesa una l\u00e1mina y con los elementos esenciales de la propuesta de la marca, para que el equipo expusiera en un Pitch la explicaci\u00f3n de esta, en base a los conceptos y valores que trataron de demostrar. La cliente, despu\u00e9s de todas las presentaciones, eligi\u00f3 la marca ganadora. Los estudiantes ganadores, tuvieron que compartir con el resto de sus compa\u00f1eros el manual de marca, para que pueda ser replicada en la siguiente parte del proceso. En la segunda parte, los estudiantes tuvieron que desarrollar un sistema de packaging (una etiqueta para una caja pre establecida, una etiqueta para un frasco de agua de rosa, una caja para este frasco y una bolsa para transportar los productos), luego de una breve presentaci\u00f3n, la cliente eligi\u00f3 el sistema de packaging ganador. El cliente se fue con con los archivos originales tanto del manual de marca como del sistema de packaging, para su producci\u00f3n. Al final, la cliente entrego unos premios a los ganadores y un recuerdo para el resto de los estudiantes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este desaf\u00edo da cuenta por 1o vez del trabajo realizado de imagen corporativa y un sistema de packaging para un cliente real, que en este caso es Kiana Cosm\u00e9tica, empresa cuya due\u00f1a es Gloria Espinoza. Los estudiantes de 5\u00ba semestre en la asignatura Dise\u00f1o de Imagen Corporativa, de la carrera de Dise\u00f1o Gr\u00e1fico de Duoc [&hellip;]<\/p>\n","protected":false},"featured_media":15308,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[104],"tipo-proyectos":[116],"class_list":["post-15307","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-plaza-vespucio","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"13 ESTUDIANTES: Carolina Cabrap\u00e1n, Catalina Elgueta, Natalia Figueroa, Gislainne G\u00e1lvez, Renato Lobos, Gloria Montanares, Ignacio P\u00e9rez, Tom\u00e1s Reyes, Jos\u00e9 Rojas, Basti\u00e1n Rojas, Katherine Seaton, Raquel Tagini, Mar\u00eda Teresa Valenzuela","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"13 ESTUDIANTES: Carolina Cabrap\u00e1n, Catalina Elgueta, Natalia Figueroa, Gislainne G\u00e1lvez, Renato Lobos, Gloria Montanares, Ignacio P\u00e9rez, Tom\u00e1s Reyes, Jos\u00e9 Rojas, Basti\u00e1n Rojas, Katherine Seaton, Raquel Tagini, Mar\u00eda Teresa Valenzuela"},"_2773":"Francisco de la Carrera, Leonardo Lazcano","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Francisco de la Carrera, Leonardo Lazcano"},"_2771":["Dise\u00f1o Gr\u00e1fico"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Gr\u00e1fico"]},"_2772":"Dise\u00f1o de Imagen Corporativa","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Imagen Corporativa"},"_2770":"7 semanas","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"7 semanas"},"filtro_ano":"2024","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2024"},"_2769":"5\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"5\u00ba semestre"},"_2767":"KIANA 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