{"id":11022,"date":"2021-03-15T22:35:19","date_gmt":"2021-03-16T01:35:19","guid":{"rendered":"https:\/\/aplicadiseno.cl\/?post_type=at_biz_dir&p=11022"},"modified":"2026-04-14T00:18:37","modified_gmt":"2026-04-14T04:18:37","slug":"concurso-loreal-brandstorm-2020","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/concurso-loreal-brandstorm-2020\/","title":{"rendered":"Concurso L’Or\u00e9al Brandstorm 2020"},"content":{"rendered":"

La propuesta pre-seleccionada para el Concurso L’Or\u00e9al Brandstorm 2020, es un concepto de estuche recargable universal, muy compacto y peque\u00f1o, compuesto por 3 piezas principales, donde el marco es reutilizable, el dispensador es de microfibra siendo este recargable. Es una innovaci\u00f3n que reduce el uso del pl\u00e1stico generando una nueva soluci\u00f3n de negocio y cambiando la conducta del consumidor. Este producto se puede usar con cualquier maquillaje l\u00edquido, como base, pintalabios, etc., s\u00f3lo necesita la montura para el producto espec\u00edfico, comprando la recarga. Se usa menos materiales y se reutiliza el marco, de tal forma tiene un tiempo indefinido. El redise\u00f1o cumple con necesidades del moderno consumidor, responsable con el medio ambiente. Al desarrollar dicho proyecto fueron considerados los desaf\u00edos actuales, tales como estrategia log\u00edstica, comercial, financiera y comunicacional, llegando a un proyecto que cumple con la econom\u00eda circular.<\/p>\n

\n

PRESENTACI\u00d3N FINAL:<\/span> Se realiz\u00f3 a trav\u00e9s de l\u00e1minas digitales y Pitch ante el jurado L’Or\u00e9al en Chile (en modalidad online).<\/p>\n","protected":false},"excerpt":{"rendered":"

La propuesta pre-seleccionada para el Concurso L’Or\u00e9al Brandstorm 2020, es un concepto de estuche recargable universal, muy compacto y peque\u00f1o, compuesto por 3 piezas principales, donde el marco es reutilizable, el dispensador es de microfibra siendo este recargable. Es una innovaci\u00f3n que reduce el uso del pl\u00e1stico generando una nueva soluci\u00f3n de negocio y cambiando […]<\/p>\n","protected":false},"featured_media":14154,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[103],"tipo-proyectos":[116],"class_list":["post-11022","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-carlos-de-apoquindo","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"3 ESTUDIANTES: C. C\u00e1ceres, L. Brice\u00f1o, P. Mu\u00f1oz","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"3 ESTUDIANTES: C. C\u00e1ceres, L. Brice\u00f1o, P. 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