{"id":10709,"date":"2023-07-24T23:50:31","date_gmt":"2023-07-25T03:50:31","guid":{"rendered":"https:\/\/aplicadiseno.cl\/?post_type=at_biz_dir&p=10709"},"modified":"2026-04-13T23:47:18","modified_gmt":"2026-04-14T03:47:18","slug":"dercomaq-mejoramiento-servicio-en-tienda","status":"publish","type":"proyectos","link":"https:\/\/diseno.duoc.cl\/ddhub\/proyectos\/dercomaq-mejoramiento-servicio-en-tienda\/","title":{"rendered":"DERCOMaq \/ Mejoramiento Servicio en Tienda"},"content":{"rendered":"

DERCO es una empresa chilena que opera en cuatro pa\u00edses de Am\u00e9rica del Sur y su servicio DERCOMaq, en 12 ciudades de Chile, es especializado en venta, arriendo y mantenimiento de m\u00e1quinas y veh\u00edculos en diversos rubros. Para este Proyecto colaborativo con el tercer a\u00f1o de la asignatura de Dise\u00f1o de Servicio, se gener\u00f3 acuerdo con la Gerencia de la nueva sucursal de Concepci\u00f3n, lugar en el cu\u00e1l, despu\u00e9s de visitas, revisiones y la aplicaci\u00f3n de diversas t\u00e9cnicas de investigaci\u00f3n y needfinding, se desarrollaron diversos ensayos de prototipo de Puntos de Contacto y adaptaci\u00f3n de ciertas escenas de frontstage en la sucursal, con prop\u00f3sito de mejorar y evolucionar a\u00fan m\u00e1s el servicio actual, permitiendo a nuestros estudiantes la exploraci\u00f3n de diversas interacciones, desarrollo de mejoras moduladas a un servicio de alto est\u00e1ndar, aplicaci\u00f3n de m\u00e9todos de dise\u00f1o en contexto de inserci\u00f3n potencial regional y con exigencia, desde una empresa de alto calibre a nivel nacional.<\/p>\n

\n

PRESENTACI\u00d3N FINAL:<\/span> Se desarroll\u00f3 con las 2 secciones de estudiantes que trabajaron el Proyecto con la empresa DERCOMaq, en 2 l\u00edneas diferentes de servicio, mediante Examen Transversal con exposici\u00f3n de 10 minutos por parte de cada equipo, presentando montaje con maquetas virtuales, maquetas f\u00edsicas a escala de puntos de contacto y ambientes, Service Blueprint final e Informe ante comisi\u00f3n compuesta por docentes, Director de Carrera y visitas desde la Gerencia Zonal y Regional de DERCOMaq, destac\u00e1ndose la participaci\u00f3n de todos los estudiantes y premiando desde la empresa, al mejor resultado de equipo de cada secci\u00f3n de la asignatura.<\/p>\n","protected":false},"excerpt":{"rendered":"

DERCO es una empresa chilena que opera en cuatro pa\u00edses de Am\u00e9rica del Sur y su servicio DERCOMaq, en 12 ciudades de Chile, es especializado en venta, arriendo y mantenimiento de m\u00e1quinas y veh\u00edculos en diversos rubros. Para este Proyecto colaborativo con el tercer a\u00f1o de la asignatura de Dise\u00f1o de Servicio, se gener\u00f3 acuerdo […]<\/p>\n","protected":false},"featured_media":14036,"template":"","meta":{"_acf_changed":false},"proyectos-category":[96],"sede-proyectos":[106],"tipo-proyectos":[116],"class_list":["post-10709","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","proyectos-category-aplica-diseno","sede-proyectos-san-andres-de-concepcion","tipo-proyectos-disciplinario-2"],"acf":{"_2851":"13 ESTUDIANTES: Constanza Apablaza,Valentina Arismendi, Paula Castellanos, Mat\u00edas C\u00f3rdova, G\u00e9nesis Espinoza, Araceli Fuentes, Bryan Leiva, P\u00eda Maraga\u00f1o, Maximiliano Matamala, Catalina Morales, Emanuele Torres, Scarleth Uribe, Sebasti\u00e1n Vera","_2851_source":{"label":"Estudiantes participantes","type":"textarea","formatted_value":"13 ESTUDIANTES: Constanza Apablaza,Valentina Arismendi, Paula Castellanos, Mat\u00edas C\u00f3rdova, G\u00e9nesis Espinoza, Araceli Fuentes, Bryan Leiva, P\u00eda Maraga\u00f1o, Maximiliano Matamala, Catalina Morales, Emanuele Torres, Scarleth Uribe, Sebasti\u00e1n Vera"},"_2773":"Marcelo Villagr\u00e1n, Carlos Concha","_2773_source":{"label":"Docentes a cargo","type":"textarea","formatted_value":"Marcelo Villagr\u00e1n, Carlos Concha"},"_2771":["Dise\u00f1o Industrial"],"_2771_source":{"label":"Carreras Involucradas","type":"checkbox","formatted_value":["Dise\u00f1o Industrial"]},"_2772":"Dise\u00f1o de Servicio","_2772_source":{"label":"Asignaturas involucradas","type":"text","formatted_value":"Dise\u00f1o de Servicio"},"_2770":"10 semanas","_2770_source":{"label":"Tiempo de desarrollo","type":"text","formatted_value":"10 semanas"},"filtro_ano":"2023","filtro_ano_source":{"label":"A\u00f1o","type":"select","formatted_value":"2023"},"_2769":"5\u00ba semestre","_2769_source":{"label":"Semestre","type":"text","formatted_value":"5\u00ba 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